This was a project that should never have been. It started with an unmovable deadline only a few weeks away (song release date) which normally would have killed most ideas flat, but as everyone loved the idea so much we still had the conversations which went along the lines of ‘this is never going to happen but if it did how, what, when by…’ and it snowballed from there. Each deadline that we put to our client or talent was met and the project just kept going.
Working with the team at Dimension who managed the volumetric capture of Tiny, with BBH leading UX and design and Bully the webAR build we went from shoot to live in 3.5 weeks, working all hours across multiple time zones. Something we all agreed we should never attempt again.
I was interviewed on the production process by 8th Wall the webAR hosting platform.
Production: BBH Internal, Dimension Studios, Bully Entertainment
Whoppa on a Whopper
Have a go yourself - tap the image below.
Note, this AR experience is now sitting on a demo account and therefore has a lower bandwidth offering and is sometimes a bit jittery.
Scan or click on the image below