I guide creative and production teams through the shift to Generative AI, focusing on adoption that is ethical, impactful, and sustainable. I build practical workflows that unlock efficiency, scale ideas, and deliver at pace.
My work is tangible: I’ve built simple proofs of concept, customGPTs, and client-focused Gemini Gems. This includes AI-supported web apps that automate Power BI data cleaning and formatting, allowing Operations teams to streamline monthly client reporting.
These solutions draw on a range of AI tools and platforms:
Conversational AI: Gemini, ChatGPT, Grok, and Claude
AI-powered research: Perplexity.ai and NotebookLM
Video & image generation: Imagen, Veo, Bria, Firefly, and HeyGen
Audio & voice synthesis: ElevenLabs
Automation: Google Cloud scripts that ease pressure on operational workflows
My approach is two-fold: I build AI literacy across all teams—from Newcomers and Producers to C-suite leaders—while automating repetitive production tasks. The result: creative talent is freed to focus on innovation, and outputs remain high-quality.
I have a genuine curiosity about Generative AI and how we can utilise it to make work life easier.
Google-accredited
GenAI leader