I guide creative and production teams through the shift to Generative AI, focusing on adoption that is ethical, impactful, and sustainable. I build practical workflows that unlock efficiency, scale ideas, and deliver at pace.

My work is tangible: I’ve built simple proofs of concept, customGPTs, and client-focused Gemini Gems. This includes AI-supported web apps that automate Power BI data cleaning and formatting, allowing Operations teams to streamline monthly client reporting.

These solutions draw on a range of AI tools and platforms:

  • Conversational AI: Gemini, ChatGPT, Grok, and Claude

  • AI-powered research: Perplexity.ai and NotebookLM

  • Video & image generation: Imagen, Veo, Bria, Firefly, and HeyGen

  • Audio & voice synthesis: ElevenLabs

  • Automation: Google Cloud scripts that ease pressure on operational workflows

My approach is two-fold: I build AI literacy across all teams—from Newcomers and Producers to C-suite leaders—while automating repetitive production tasks. The result: creative talent is freed to focus on innovation, and outputs remain high-quality.

I have a genuine curiosity about Generative AI and how we can utilise it to make work life easier.

Google-accredited
GenAI leader