I'm Rich Atkins. Since 2024 I've trained agency and marketing teams to use Copilot, Claude and Gemini.

Before that, I spent 20 years in agency production, including several years as Head of Digital Production at BBH London. I built departments, wrote the processes teams worked to, and led multi-agency teams so they could deliver as one, whilst still producing campaign work for brands like Tesco, Samsung and Burger King.

Production taught me to respect craft. So my training is as much about where to leave AI out as where to use it, and how it can support people rather than replace them, with the right checks in place before anything reaches a client.