Samsung Space Selfie

We sent a phone to space to celebrate the launch of the latest Samsung Galaxy phone.

It was the biggest project for Samsung EU that year and involved a huge team across the agency with nine producers working across film, key talent, influencers, website, a launch event at Samsung’s flagship Kings Cross store and significant social content and social media management.

Being a global campaign, we had a high level of integration with local markets and language variations.

My role

Sr most producer on the project providing oversight and liaison with exec team and key client stakeholders

• Oversight of all digital content

• Specific responsibility for social creative for prelaunch and live phases managing creatives, designers and animators

• Content creation for the launch event (30+ screens with rolling video assets)

• Primary liaison between internal & 3rd party production studios

• Daily content delivery management during Live phase, from asset selection, design, client approval, render & supply to multiple markets